| Discover
the ancient Magic of the Dead Sea
The Dead Sea lies in the heart of the
ancient Middle East. Over millions of years, a rift valley
slowly filled with rainwater and water from mountain springs.
But instead of becoming just another great lake, it became
the Dead Sea -- the most unusual body of water on earth,
400 meters below sea level.
The Dead Sea is only two-thirds water.
The rest is minerals -- not normal sea salt, but magnesium,
calcium chlorides, vital potassium, relaxing bromides, and
cleansing sulfates. In the Dead Sea, rare chemicals are
created by earth and sun alone -- a natural beauty laboratory.
What is "dead" about the Dead
Sea? Every other lake is filled with algae and bacteria
that feed shrimp, fish and birds. But the Dead Sea's minerals
keep it immaculately pure. In the Dead Sea, nothing grows
but crystals.
The Dead Sea's purity and health benefits
have been famous for over five thousand years. Many still
travel there today to seek relief from skin problems. They
find relaxation in the salt breezes and enjoy natural energy
from the highest oxygen levels on earth. They bathe in the
rich, vivifying waters, and cover their skin with the soothing
black mud that is found in rare deposits deep under the
salt beaches.
But you don't have to travel to the Dead
Sea to enjoy its luxury! Beauty of Life products contain
pure Dead Sea minerals and oils, crystallized by the sun
and harvested directly from its shores. Nothing can compare
to the unique combination of mineral salts that Nature gives
us through the Dead Sea.
The Virtues
of Dead Sea Mud
Why is mud so important in your beauty-care
routine? There are many reasons.
Natural mud is rich in minerals –
magnesium, calcium, sodium, potassium, to name a few. Magnesium
accelerates cell metabolism. Calcium strengthen cell membrane,
sodium preserves internal cell pressure, potassium supplies
energy. Bromide soothes; iron carries oxygen. All these
minerals are essential to skin metabolism especially in
more advanced age.
As we grow older, mineral level in the
body is lowered. The body does not produce minerals on its
own – it needs outside sources other than water and
nourishment.
The advantages of mud: it has a high cleansing
ability; it annexes fats and dirt, discards of dead skin-cells
and exposes a fresh skin layer. It reduces skin laxity and
even performs a certain “stretch”, soothes the
skin and gives it moisture. Combined, these effects makes
your skin smoother, more flexible, and gives it a clean,
fresh and silky appearance.
Average Composition of Dead
Sea Black Mud:
Minerals:62.4%
Organic Substances:22.40%
Water:15.20%
Average Mineral Salt Content:
Sodium:1.70%
Potassium:1.30%
Calcium:20.40%
Magnesium:4.90%
Chloride:7.80%
Sulphate:7.80%
Carbonate:23.20%
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